
Natalie Markoff
Lead, Go-to-Market & Growth
Silicon Valley, California, USA
Natalie brings more than 15 years of experience building markets, scaling revenue and translating complex products into propositions customers understand and buy. She is a senior SaaS sales leader with experience building strategic relationships with organisations ranging from high-growth companies to some of the world's largest technology and enterprise brands. Her experience extends beyond sales: Natalie has founded and led a technology company, raised more than $3.6 million in angel investment, built B2B and B2C go-to-market strategies, led large commercial teams, developed data-driven products and helped organisations turn customer insight into measurable growth. At Innovaforte, Natalie leads go-to-market and growth across the company and its sector practices, working at the intersection of customer discovery, positioning, sales strategy, market validation and commercial execution — helping ensure that Innovaforte does not simply build interesting technology, but solves problems organisations are prepared to act on.
Core expertise
- Go-to-market strategy
- Enterprise SaaS sales
- Customer discovery
- Market validation
- Strategic partnerships
- Revenue growth
- Sales and marketing leadership
- UX and customer insight
- Startups and fundraising
- Commercial operations
Languages: English (native), Spanish (intermediate)

John Fournier
Lead, Banking, Treasury & Financial Markets
Geneva & Nendaz, Switzerland
John brings more than 25 years of experience across banking, treasury, asset management and global financial markets, with particular expertise in foreign exchange, fixed income, derivatives, liquidity and risk management. His career spans front-office trading, treasury and portfolio management, financial product development, technology implementation and process automation, repeatedly turning operational challenges into functioning systems and new business opportunities alongside technical teams. He also brings proven entrepreneurial, business development and sales experience across financial services, international trade, property and construction. A particular strength is bridging business and technology: understanding a client's challenge commercially, translating it into technical requirements, and translating the solution back into a compelling business proposition. At Innovaforte, John combines sector expertise, commercial acumen and professional networks to develop practical AI, data and automation solutions.
Core expertise
- Banking, treasury & financial markets
- FX, fixed income, derivatives & liquidity
- Asset management & risk management
- Banking technology & process automation
- Business development & proven sales
- Financial product development
- Business-to-technology translation
- Client acquisition & senior stakeholder engagement
- Property, construction & international trade networks
- Commodity trading relationships & market networks
Languages: English (native), French (native)

Timothy Hodson
Lead, Hospitality & Business Development
Charleston, SC, USA
International relations and business development professional with experience spanning strategic consulting, regulatory affairs, public policy and commercial operations. Advises organizations on international policy, stakeholder engagement and cross-border strategy across North America, Europe and Asia-Pacific. Combines international relations expertise from Universitat Pompeu Fabra, Barcelona, with hands-on experience in business development, client relations, logistics and operational leadership. At Innovaforte, Timothy leads strategy and business development, supporting strategic partnerships, market development and client engagement across the company's specialist domains. He has a particular focus on hospitality, tourism and experience-led businesses, helping organizations identify practical opportunities across digital operations, customer experience, go-to-market, automation and intelligent technology.
Core expertise
- Master's in International Relations, Universitat Pompeu Fabra (Barcelona)
- International consulting across U.S., EU and Asia-Pacific markets
- Strategic policy, regulatory affairs and stakeholder engagement
- Commercial leadership and operational management in client-facing environments
- Business development and strategic partnerships
- Hospitality, tourism & experience-sector business development
Languages: English (native), Spanish (professional working)

Yunpeng Huang
Lead, Data Engineering & Business Intelligence
Geneva, Switzerland
Senior data engineering and business intelligence professional with more than 20 years of experience building enterprise data platforms, BI solutions and information management systems across the WHO, ILO and ITU. Combines deep expertise in database architecture, predictive analytics, dashboards and AI-ready data pipelines with hands-on delivery in complex international programmes. Holds an MSc from the University of Salford, public health studies at LSHTM, and a BSc in Computer Science from Nankai University. At Innovaforte, Yunpeng turns fragmented data into reliable, decision-ready assets — from data modelling and pipeline engineering to interactive reporting and secure information management. Works across English and Chinese-speaking environments.
Core expertise
- PostgreSQL & Enterprise Databases
- Business Intelligence
- Data Engineering
- Predictive Analytics
- AI-ready Data Pipelines
- Information Management
- Dashboard Development
Languages: Chinese (native), English (professional working)

Michael Kent
Lead, Aviation & Travel
Washington, DC & Miami, FL, USA
Michael brings more than 20 years of professional aviation experience, combining commercial airline operations with extensive exposure to private and business aviation, spanning international flight operations, aviation and travel networks and customer experience. A highly relationship-driven professional, he understands the operational challenges faced by pilots, operators, owners and clients, and brings a practical perspective to identifying where technology, better information and more connected workflows improve service and efficiency. At Innovaforte, Michael leads engagement across the aviation and travel sectors, connecting real operational needs with secure enterprise technology, AI-enabled decision support and intelligent data platforms. He also contributes directly to the development of WingForte, Innovaforte's aviation initiative.
Core expertise
- 20+ years of professional aviation experience
- Commercial, private and business aviation
- Aviation & travel sector operations
- Business development and industry relationships
- Customer experience and service delivery
- Operational workflows and network strategy
- Connecting aviation requirements with technology solutions
- WingForte aviation platform development
Languages: English (native), Spanish (professional working), French (basic)

Tony Armer
Lead, Media & Entertainment
St. Petersburg, FL, USA
Tony brings more than 25 years of experience across film, television, digital media and the wider entertainment industry, spanning production, finance, distribution, marketing and creative-industry development. He has served as Film Commissioner for both Dallas and St. Petersburg–Clearwater, helping attract productions, investment and talent while building relationships across studios, producers, distributors, government and the international film community. An entrepreneur, producer and industry builder, Tony is Vice President of Film USA and co-founded the internationally recognized Sunscreen Film Festival, with experience across the full production lifecycle from concept, financing and talent acquisition through post-production, sales, marketing and distribution. He brings an extensive international network developed through decades of activity across the United States and major global film and media markets, including Cannes, Berlin, the United Kingdom and other international industry centres. At Innovaforte, Tony connects deep media and entertainment expertise with AI, data and digital transformation, helping identify practical opportunities for technology to improve creative workflows, production, distribution, audience engagement and the business of media.
Core expertise
- Film, television & digital media
- Entertainment business & strategy
- Film finance, production & distribution
- Business development & industry partnerships
- Creative-industry economic development
- Marketing & audience engagement
- Talent, production & project development
- International film & media networks
- Content production & digital transformation
- Connecting media opportunities with technology
Languages: English (native), German (intermediate)

JR Calleja
Lead, Healthcare & Medtech
Knoxville, TN, USA
Healthcare and medtech leadership connecting real-world health needs with Innovaforte's technology, evidence and workflow capabilities. JR brings more than ten years of experience in the medical device industry as a territory manager, driving revenue growth through consultative B2B sales, pipeline management and customer success across healthcare and other regulated industries — building trust with stakeholders from clinical leaders to C-suite executives. Alongside his commercial career, he has led cross-functional initiatives in operations, compliance and training, with operational leadership spanning teams of more than 100 people. At Innovaforte, JR serves as Healthcare & Medtech Lead, bringing this healthcare-domain expertise into the design and development of practical technology, evidence and workflow solutions.
Core expertise
- Medical devices: 10+ years as a territory manager, consultative B2B sales and pipeline management
- Operational leadership: managed 100+ team members and led initiatives in operations, compliance and training
- Healthcare use-case identification
- Operational healthcare workflows
- Translating domain requirements for technical teams
- Reviewing healthcare terminology and assumptions
- Healthcare stakeholder engagement
- Identifying practical pilot opportunities
- Healthcare expertise for Evidence Compass and related evidence and public-sector initiatives
- Distinguishing technically interesting ideas from solutions that are genuinely useful in healthcare environments
Languages: English (native), Spanish (native)

Helena Stouvenel
Lead, Legal & Contract Administration
Nyon, Switzerland
Trilingual legal and administrative professional with more than 15 years of experience in high-stakes environments, including Swiss notarial offices and international diplomacy. She supports legal practices, executive offices and international organizations across Switzerland, with expertise in legal drafting, contract administration, document governance and secure archiving of sensitive files. Her experience in notarial offices in Geneva and Vaud gives her practical knowledge of document-intensive, deadline-sensitive legal work — from matters and correspondence to signatures, deadlines and archives. At Innovaforte, Helena supports commercial contracting, document governance and operational coordination, bringing discretion, precision and a service-oriented mindset to every engagement.
Core expertise
- Law degree, Universidad Icesi (Cali, Colombia)
- 15+ years across Swiss notarial offices and international diplomacy
- Legal drafting, contract administration and document governance
- Swiss notarial-office workflows in Geneva and Vaud
- Executive coordination and multilingual client relations in Switzerland
- Confidential file handling and secure archiving
- Deadline, correspondence and document control
- Identifying administrative processes that can be structured or automated under professional oversight
Languages: Spanish (native), French (scholar), English (professional working)